Everyone has seen documents begin with "this document will blah blah blah."

It's actually part of another convention you've seen, documents busted into Section 2.1, then Section 2.1.1, then Section Whatever Point Whatever.

That convention traces its roots back to Army training manuals.

Folks, I suggest to you the tao of good copy is not based on Army training manuals.

Instead of conventions, I'll offer clarity. In these precisely counted 2001 words, you will find:

• the argument for the use of web editors
• an argument defined by the central challenge at hand -- judging words by visual standards
• an argument outlined in real-life examples

Unlike a book, which is merely read, a web page must also be used. Be navigated. Be figured-out. Text is not only English. It's also Interface.

Pesky little things like message, pitch, tone or voice are secondary to engineers steeped in documentation writing and manuals. Secondary to designers used to working in Greek Text.

One fact places the perspective. The stuff behind the screen pays better than the stuff on the screen. >>>