If you tout yourself as an online marketer, the first thing you need to market is yourself. So here goes.

• As an information architect, as noted at right, I've received a major feather for the cap.

• As a search engine marketer, I still have two dozen or so Google Top 10s from a half-dozen sites. My emphasis has always been on the on-page aspects of SEO, and since that's the key to the new Microsoft search engine, my work is scoring off the charts at www.live.com.

• As someone with 10 years IT experience and more than a decade's experience in news, note the graphic on the "How I Do It" page. I know how to balance interests between marcom and IT. I can't say it's always pretty being the ambassador/liaison/translator between developers and content people, but it's a good skill to have.

•As a Web strategist and IT consultant, I know you need to move the discussion from opinions to facts. Facts are to be found in traffic analysis (been analyzing WebTrend reports since '97), in the results of user testing, and in the principles learned from eye-tracking studies, such as this one for the Poynter Institute on the readability of news Web sites.

My friends keep telling me I should go back to writing full-time. As the clock turned on 2001, I wrote 2001 words on writing for the Web. Seems to hold up well today.

If you're in California and see a resume from a guy in Virginia Beach, you should knowThe First Dumpling wants to move closer to her sister in Coronado. Absent a blockbuster offer from another part of the world, I'm going to be making the red-state, blue-state move, and likely go from being considered kind of liberal to being considered kind of conservative.