Marketing exercise:
Are straight men losing market share?
If so, what can reverse the trend?

Second question: can men
find a cause and address it?

A basic rule of marketing is that your customer is your best source of information, which means, for research, I should go to the women I know in this category and ask them directly. But considering a rule of being a Virginia gentleman is having tact and grace, that's out. I'm left with anecdotal research.

To cover just one age demographic (my own) I'd like to note some of the interesting, pretty and intelligent women who have caught my attention (Jodie Foster, Martina Navratilova, Ellen Degeneres, Jane Lynch) and who do not play tennis on my side of the net.

But in the losing market share question, I'd also like to note in a younger generation all the interesting, pretty and intelligent women who are quite open about the bisexual aspects of their lives (Drew Barrymore, Ani DeFranco, Angelina Jolie).

Makes me wonder if women no longer have to put up with stinky socks, football and people who think they know how to run a barbeque grill just because they have testicles. Continue > >