• Online Marketing
Good results with everything from emails to top SEO Web sites.
• Interface & Architecture
Your visitor is your best source of information.
• Intranet expertise
Design, code, content. Named in a Nielsen best intranets of the world.
• Analyst
From Web visitor patterns to marketing strategies.
• Tech Writer
From manuals to
requirements docs.
First half of the career dominated by information architecture, usability and design/development; second half by B2C online marketing heavy on SEO. At small outfits, my value is versatility; with corporations, it's about specific specialties. I am not your average applicant.
THE RESUME: Resumes in MS Word doc format for creative director, online marketing manager or writer). My overall online resume covers a lot of ground.
WEB DESIGN: I do many things, but Web design is at the heart of it. Take Web 2.0 techniques, for instance.
THE PORTFOLIO: Lots of Web designers have been in the biz long enough to suffer the moment of loss when their sites inevitably get updated or replaced. Forget sites -- I've been at this so long, there are entire corporations I worked for that are now gone. So what's left standing?
SEO & WAR STORIES: Way above average in organic search engine optimization; don't mean to be brash, but it really is a helluva record. Recently interviewed about SEO trends by a prominent affiliate marketer.
PORTALS & INTRANETS: Most of my work for big companies has been intranet design, content and information architecture. Here's why I like it.
THE LAST JOB: Anybody can talk about their best work. What have you done for me lately?
SOCIAL MEDIA: A short essay on trusting your instincts. Not a total fad but not for everybody.
INTERFACE/USABILITY: Most satisfying work in the entire Web world. Here's the secret to it.
HOW TO REPLACE ME WITH A MACHINE: Seriously. Just program the machine to do about 20 things.