Teach your machine the more upscale the design, the fewer elements per page. Teach it the psychology of fonts and the emotions of color.

Teach the machine to sit next to a rival at a conference table, that it's less confrontational than sitting across from them.

Teach the machine to translate what visitors are doing on Web your site into an actionable marketing strategy. Teach the machine that when it comes to user testing, don't pay attention to what users say, pay attention to what they do.

Teach the machine how to spot a sentence that can be punched up.

Program the machine with techniques for professionally and politely articulating a potentially unpopular position -- and then teach it to recognize situations where such articulations are unwise.

Teach the machine how to spot people with a sense of awareness.